Creative Direction
High-touch photo direction that emphasizes
your look, feel, and consistent voice
and is vital for brand evolution.
Creative Consultation
Define Milestones
Concept Creation
Crew Recommendations
Casting/Location Direction
On-set Shoot Direction
Image Selection
Oversee Video Edit
Design Toolkit of Usage Recommendations
Illustration
Illustration + Installations that turns your space or message into memorable surface designs or stand alone images for hand touched results.
Untraditional Murals/Installations
Traditional Murals
Painting (Natural/Acrylic/Ink)
Painting (Watercolor)
Drawing (Natural Ink/Charcoal)
Collage
Printmaking
Print Collateral
Design
A core identity that helps you to
distinguish you from competitors while
giving you a strong expression.
Logo Design
Brand Marks
Typography
Color Palette
Brand Guidelines
Label Design
Book Design
About
Carolyn Kelly (she/her) is a Bay Area-based watercolor
painter, illustrator and printmaker who is inspired by
textures, patterns, and gestural line making. Trained
in Swiss graphic design, she works as a freelance
creative director for fashion photography
and brand identity projects.
Carolyn is a professional appreciator who
sees beauty in imperfection.
Polaroid Photography: Jake Reinhart (top image)
Anais + Dax (bottom image)
Select Client List
Aerie Lingerie, American Eagle,
Crate + Barrel, Docker's, Haarper's Baazar, Garnet Hill,
Gymboree, Lauren Conrad, Leanne Ford Interiors, Levi's, Levi's Kids,
Marriot, Tom's Shoes, Skechers, Stitch Fix
Publications
Architectural Digest, Domino Magazine, Haarper's Baazar, House Beautiful, HGTV, Look.At.Us Zine,
Seventeen Magazine, Feel Free Magazine, Teen Vogue, Vogue