Creative Direction

High-touch photo direction that emphasizes
your look, feel, and consistent voice
and is vital for brand evolution. 

Creative Consultation

Define Milestones

Concept Creation

Crew Recommendations

Casting/Location Direction

On-set Shoot Direction

Image Selection

Oversee Video Edit

Design Toolkit of Usage Recommendations



Illustration + Installations that turns your space or message into memorable surface designs or stand alone images for hand touched results. 

Untraditional Murals/Installations

Traditional Murals

Painting (Natural/Acrylic/Ink) 

Painting (Watercolor)

Drawing (Natural Ink/Charcoal)



Print Collateral 


A core identity that helps you to 
distinguish you from competitors while
giving you a strong expression.

Logo Design

Brand Marks


Color Palette

Brand Guidelines

Label Design

Book Design



Carolyn Kelly (she/her) is a Bay Area-based watercolor
painter, illustrator and printmaker who is inspired by
textures, patterns, and gestural line making. Trained
in Swiss graphic design, she works as a freelance
creative director for fashion photography
and brand identity projects.

Carolyn is a professional appreciator who
sees beauty in imperfection.


Polaroid Photography:  Jake Reinhart  (top image)

Anais + Dax  (bottom image) 


Select Client List

Aerie Lingerie, American Eagle,
Crate + Barrel, Docker's, Haarper's Baazar,
Garnet Hill,
Gymboree, Lauren Conrad, Leanne Ford Interiors, Levi's, Levi's Kids,
Marriot, Tom's Shoes, Skechers,
Stitch Fix 



Architectural Digest, Domino Magazine, Haarper's Baazar, House Beautiful, HGTV, Look.At.Us Zine,
Seventeen Magazine, 
Feel Free Magazine, Teen Vogue, Vogue