Photographers: Anna Palma + Robin Harper
I was invited to work on the creative to launch Levi's Eyewear for one of the top eyewear manufacturers in the world, Safilo, along side the photographer and eye wear collector Anna Palma shooting hero stills. The concept was about California bright color and energy for sunnies and a slightly more lush mature treatment for eye glasses. Robin Harper shot super 8 and behind the scenes stills that wound up mixing in to the campaign imagery. I loved working with the very talented editor, Jeffrey Thomson, in London to deliver video content to support social, mobile + instore.
Responsible for: Seasonal Concept, Creative Direction, Casting, Location, Crew Recommendations, On-set Art Direction, Image Edit, Video Edit process, Retouch process, High level guide of Usage
Activation: Levi's Licensee Distribution, Levi.com, Social