Levi's SS '21 Campaign,
Creative Direction for Levi's Spring Campaign shot in New York City. Shot remote on a rooftop in NY, photographer Lauren Loncar handled the situation with grace and her usual 'can do' attitude. My surrogate body was an ipad bungee corded to an office chair on a 10hour zoom call. Despite wild times, this shoot remained about optimism, beauty, and showing a great range of talent.
Responsible for: Seasonal Concept, Creative Direction, Casting, Location, Crew Recommendations, On-set Art Direction, Image Edit, Video Edit process, Retouch process, High level guide of Usage
Activation: Macy's, JCPenny, Kohl's, Target, Amazon, Levi.com, Social