Road Dog Creative
Creative Strategist and brand voice specialist, MJ Speakman, started a Creative Agency called Road Dog and needed an identity to match its wanderlust, hard work and heart. Road Dog was founded on the idea that creativity never stands still. Throughout the year, you can find her biking in Venice Beach, snowboarding in Mammoth Lakes, kayaking in Friday Harbor, and searching for WiFi in Hopper the Airstream. The mark was inspired by the pattern on the collar of MJ's trusty pup, Ruth, the Road Dog. The look and feel is both bold, sophisticated and approachable very much like the communication style of MJ whether it be a startup or fortune 500 company she is working with. @mj.speakman
Responsible for: Brand Identity exploration, Presenting ideas for color + typography, Word Mark study, Delivery of final logo for print + web usage.
Activation: Business Cards, Stickers, Social, Web