Levi's Fall/Winter Campaign
Creative Direction for Levi's Fall Campaign shot under glass + in Los Angeles by New York based Photographer, Sydney Claire, a rising star. Sydney has a surreal color sensibility and brought so much energy + life to this work. DP Kumo captured motion & we worked on the edit for a 30sec commercial spot. The concept for this shoot was 'creative sanctuary' for each member of the cast to feel beautiful despite mainstream America's beauty standards and embrace imperfections + quirks.
Responsible for: Seasonal Concept, Creative Direction, Casting, Location, Crew Recommendations, On-set Art Direction, Image Edit, Video Edit process, Retouch process, High level guide of Usage
Activation: Macy's, JCPenny, Kohl's, Target, Amazon, Levi.com, Social