Levi's Fall Campaign,
Creative Direction for Levi's Spring Campaign shot in San Francisco by Uly Ortega. The concept for this shoot was about showcasing Levi's commitment to 'Better Clothes, Better Choices, Better Planet', focused on setting guidelines for brands + suppliers to make jeans that can be used more, are designed to be made again, and are made of safe, recycled + renewable inputs. The look/feel is more sartorial style with nature backdrops + letting the person be the focus.
Responsible for: Seasonal Concept, Creative Direction, Casting, Location, Crew Recommendations, On-set Art Direction, Image Edit, Video Edit process, Retouch process, High level guide of Usage
Activation: Macy's, JCPenny, Kohl's, Target, Amazon, Levi.com, Social