Levi's Spring Campaign
Creative Direction for Levi's Spring Campaign shot in NYC by the talented photographer Sage East. Sage's strength is blending art + emotion, with an emphasis on spotlighting the stories of black men + women. I'm inspired by her mantra 'I don't shoot what it looks like, I shoot what it feels like.' The concept for this shoot was about a clean color palette, elevated mood and embracing imperfection by emphasizing blur thru movement and out of focus moments.
Responsible for: Seasonal Concept, Creative Direction, Casting, Location, Crew Reccomendations, On-set Art Direction, Image Edit, Video Edit process, Retouch process, High level guide of Usage
Activiation: Macy's, JCPenny, Kohl's, Target, Amazon, Levi.com, Social
WORK
Marriot Hotel Floor PaintingIllustration
Levi's FW '22 CampaignCreative Direction
AlienCreative Direction
Levis Spring '23 CampaignCreative Direction
Levi's FW '21 CampaignCreative Direction
Ciel, Berkeley PhotostudioBrand Identity | Logo
Harper's Baazar BrasilCreative Direction
Architectural DigestIllustration
House Beautiful, AtlantaIllustration
Feel Free Magazine, Perforated ArtIllustration
The House as a CanvasIllustration
De la Soif Wine LabelIllustration
HGTV Painted StaircaseIllustration
Public ArtIllustration