23_H1_DGEVGREN_GRP_LOC_36_36153_5_RGB
23_H1_569LOOSE_M-_24_36125_2_RGB
23_H1_501OG_W_1_92534_4_RGB
FLOWERS-_0017_RGB
23_H1_311SKINNY_W_45_0147_RGB

 

 

23_H1_PL501OG_PL_13-_0113_RGB_new
23_H1_PL501SHORT_PL_14-_0155_RGB_adj-size
23_H1_PL501SHORT_PL_14_36126_10_RGB

 

23_H1_PL501SHORT_PL_14-_0044_RGB_adj-size

 

 

Levi's Spring Campaign

Creative Direction for Levi's Spring Campaign shot in NYC by the talented photographer Sage East. Sage's strength is blending art + emotion, with an emphasis on spotlighting the stories of black men + women. I'm inspired by her mantra 'I don't shoot what it looks like, I shoot what it feels like.' The concept for this shoot was about a clean color palette, elevated mood and embracing imperfection by emphasizing blur thru movement and out of focus moments. 

Responsible for: Seasonal Concept, Creative Direction, Casting, Location, Crew Reccomendations, On-set Art Direction, Image Edit, Video Edit process, Retouch process, High level guide of Usage

Activiation: Macy's, JCPenny, Kohl's, Target, Amazon, Levi.com, Social  

23_H1_569LOOSE_M-_24_36126_8_RGB
23_H1_94CARGO_W_2_0053_RGB
23_H1_SUPLOWBT_W_LOC_43-_0070_RGB
23_H1_501CROP_W_3_36152_7_RGB
23_H1_541ATH_M-_27_0125_RGB
23_H1_BT501OG_BT-_30_0260_RGB
23_H1_DGEVGREN_GRP_LOC_36_36153_10_RGB

 

 

23_H1_501SHORT_M-_23_92536_7_RGB

WORK

Levi's FW '22 CampaignCreative Direction

AlienCreative Direction

Levis Spring '23 CampaignCreative Direction

Levi's FW '21 CampaignCreative Direction

Ciel, Berkeley PhotostudioBrand Identity | Logo

Harper's Baazar BrasilCreative Direction

Architectural DigestIllustration

The House as a CanvasIllustration

De la Soif Wine LabelIllustration

Public ArtIllustration