Levi's Spring Campaign

Creative Direction for Levi's Spring Campaign shot in NYC by the talented photographer Sage East. Sage's strength is blending art + emotion, with an emphasis on spotlighting the stories of black men + women. I'm inspired by her mantra 'I don't shoot what it looks like, I shoot what it feels like.' The concept for this shoot was about a clean color palette, elevated mood and embracing imperfection by emphasizing blur thru movement and out of focus moments. 

Responsible for: Seasonal Concept, Creative Direction, Casting, Location, Crew Recommendations, On-set Art Direction, Image Edit, Video Edit process, Retouch process, High level guide of Usage

Activation: Macy's, JCPenny, Kohl's, Target, Amazon, Levi.com, Social