Creative Direction for Levi's Spring Campaign shot in Los Angeles by Janelle Bendycki. This campaign was a special one getting to work with Janelle for a clean, graphic and cool vibe of kids not being entertained by 'stuff' but just being kids. Janelle taught the kids how to pull the backing off the poloroids to participate in the image making + the tactile part of film.
Responsible for: Seasonal Concept, Creative Direction, Casting, Location, Crew Recommendations, On-set Art Direction, Image Edit, Video Edit process, Retouch process, High level guide of Usage
Activation: Macy's, JCPenny, Kohl's, Target, Amazon, Levi.com, Social