Vogue Korea, Levi's Silver Tab
Creative Direction for Global Levi's Silvertab Campaign shot in front of silver shine, grey and nod to 90s with a fisheye lens. Anna Palma is supremely talented in capturing an elevated slightly surreal look/feel in kiddos and grownups alike. We also worked on video for a 30sec commercial spot. The campaign concept for this shoot was 'Live Large' with styling having an oversize vibe, angles captured low, and a nod to 90s 'nowstalgia'. Special thanks to the Agency AKQA for their support and bringing the assets to life. Also to @scenesstudio for creating the custom track.
Responsible for: Seasonal Concept, Creative Direction, Casting, Location, Crew Recommendations, On-set Art Direction, Image Edit, Video Edit process, Retouch process, Lias with Agency on final usage
Activation: Vogue Korea, Global Levis Distribution, Levi.com, Social