Levi's Mother's Day,
Los Angeles

Creative Direction for Levi's Spring Campaign shot in Los Angeles by Elizabeth Weinberg.  I have experience with shooting with kids and its always my preference to use real families so that a photographer is working at an advantage to capture the actual interactions between mother and child vs a fabricated set up. Elizabeth is excellent at photographing portraits and showing real beautiful moments.

Responsible for: Seasonal Concept, Creative Direction, Casting, Location, Crew Recommendations, On-set Art Direction, Image Edit, Video Edit process, Retouch process, High level guide of Usage

Activation: Macy's, JCPenny, Kohl's, Target, Amazon, Levi.com, Social