Levi's Spring '22,
Photographer: Rafael Martinez @itsrafi
This campaign was so rewarding to work with photographer Rafael Martinez. Rafi took the brief and connected with the talent in a way that created really meaningful work. The stand out moments were about story telling thru the model's own jewelry. Pittsburgh based model, Bradley Hill, who lit up the room with his amazing personal style and warm fun personality, wears a charm that represents the strength of the bond between him and his father that was so inspiring and made for a timeless portrait. Dylan kept a locket around his neck featuring a teeny heartshaped photo of his pet turtle. I was able to work with Rafi more then once and consider it an honor + love following what he is shooting.
Responsible for: Seasonal Concept, Creative Direction, Casting, Location, Crew Recommendations, On-set Art Direction, Image Edit, Gif Edit, Retouch process, High level guide of Usage
Activation: Macy's, JCPenny, Kohl's, Target, Amazon, Levi.com, Social