Levi's Spring Campaign

Creative Direction for Levi's Spring Campaign shot in NYC by Lauren Loncar. Lauren's instincts as a photographer are always spot on, and I love her view on casting and incorporating film.  The concept for this shoot was about not distracting from the talent, soft elevated light, and a small amount of shooting in the streets of NYC to inject color. 

Responsible for: Seasonal Concept, Creative Direction, Casting, Location, Crew Recommendations, On-set Art Direction, Image Edit, Video Edit process, Retouch process, High level guide of Usage

Activation: Macy's, JCPenny, Kohl's, Target, Amazon, Levi.com, Social