Los Angeles II
Creative Direction for Levi's Fall Campaign shot in Los Angeles by Anna Palma. We were shooting in a neighborhood that had peacocks walking around and celebrated National Women's Day with our crew of majority ladies. I love bouncing ideas off hyper creative photographer Anna. Her approach freezes these playful body shapes in her photos that I find so dynamic to work with.
Responsible for: Seasonal Concept, Creative Direction, Casting, Location, Crew Recommendations, On-set Art Direction, Image Edit, Video Edit process, Retouch process, High level guide of Usage
Activation: Macy's, JCPenny, Kohl's, Target, Amazon, Levi.com, Social