Macy's Exclusive Holiday,
NYC

This was a shoot to support a capsule collection exclusive with Macy's for Levi's that photographer Sydney Claire shot in NYC. I love collaborating with Sydney who always brings out the best in subjects she is photographing. The painterly lighting treatment Sydney worked on for this project really looked strong with cast in front of the painted backdrop.

Responsible for: Creative collaboration, On-set Art Direction, Image Edit, Guide of gif Usage

Activation: Macy's instore + online, Levi.com, Social