Levi's x Grateful Dead,
San Francisco

Collaboration with women founded + led Friends Everywhere Co. on the Levis x Grateful Dead Collection Campaign. I was brought in to provide Art Direction and work with the photographer Uly Ortega on set in San Francisco to capture the still imagery and gifs for animations.  The lovely London based artist/illustrator Chrissy Abbot created the trippy colorful background art and animations with the still imagery. The models were cast because they have a connection with the band, thru fandom or are musicians themselves. 

Responsible for: Creative collaboration, On-set Art Direction, Image Edit, Guide of gif Usage

Activation: Levi's Global, Levi.com, Social